Make Up Your Mind, Dairy Queen!

Now, I certainly am not one to criticize poor marketing choices or bad grammar or inaccurate wording … Okay, who am I kidding? I love doing that. But Younger Daughter and husband John Pitts are the champs at spotting those details that make you wonder what somebody was thinking. Such as this poster advertising Dairy Queen’s $5 lunch special — or, as JP pointed out, the “Five-dollar-bucks” special. Because that’s what it says. Probably, JP conjectured, the marketing coordinator presented a “Five Bucks” campaign to the DQ vice presidents in the corporate meeting room and one of the bosses said “We need a dollar sign there” and the marketing coordinator could either argue or agree and so we get a “five dollar bucks” message that is both confusing AND redundant. And now I want a sundae.Image