Because I’m a dedicated and enthusiastic
shopper investigative fashion reporter, today I delayed my usual weekday routine of getting home from work and plopping down on the couch in my PJs. Instead, just for you all, I went shopping covered the breaking fashion news of new pricing at JCPenney. All day I’d been hearing and reading about JCP ditching multiple sales and discounts for a simpler three-tiered pricing schedule, and I wanted to see for myself. I expected to find crowds of curious shoppers eager to check out this new approach — and maybe that was true at some JCPenney stores. But not at mine. You pretty much could hear the crickets chirping at the JCP I visited … along with laughter and animated conversation coming from the employees, who were having way too much fun talking to get distracted by mere customers. I have to admit that I’m not a JCP fan and I didn’t see anything on my recon run that would change my mind. But in the pursuit of truth and justice and possible bargain buys, I’ll keep looking. Just for you.
I’ve said it before and I’ll say it again — I could just live in an Anthropologie store. I mean, somebody did it at a Wal-Mart, right? I’m sure I could get away with it. Sure, I’d miss my family and the cats and my espresso machine, but it might be worth it. And here’s the thing: I know that it’s all marketing. I know that there are meetings in boardrooms at Anthropologie HQ when people sit around and say, “If we put the yellow plates here and the blue bowls there and if we hang that cashmere sweater next to the embroidered jacket with the green purse underneath, it will drive them mad crazy with desire.” And they’re right — it does. I fall for it every time. Whenever I walk into an Anthropologie store, I want absolutely every thing I see, regardless of price or age-appropriateness or even if I had any sort of plan to wear/use/read/eat from/drink out of it.