You know how you see something every day and really don’t pay attention? You drive blissfully by, say, a fast-food restaurant multiple times in the course of a week and it just sort of fades into the background and you couldn’t describe it to anybody beyond “It’s a building and it has a door and some windows and … ” That’s the relationship between me and the Wendy’s restaurant in Muscle Shoals, Ala. I don’t think I’ve ever actually been in it (maybe a couple of times?) but it’s been a fixture on the daily commute and a navigational placeholder for years. You know — “Turn at the Wendy’s,” “go a couple of blocks pass the Wendy’s,” “it’s in that block behind the Wendy’s,” etc. And then the other day somebody said something about the new Wendy’s and I had no idea what she meant. “The new Wendy’s? In Muscle Shoals?? What are you talking about??? I pass by there every day and I haven’t noticed anything,” I (luckily) said silently in my head because I’ve learned through bitter experience to keep comments that make me look stupid to myself. Turns out that the old Wendy’s had been closed — which I vaguely was aware of — and then demolished and then this new Wendy’s rose from the ruins, in all its sleek and modern glory. Turns out it’s all part of a Pan to Modernize. Old-fashioned down-home folksy is out. (Tell that to the folks who gather around Jack’s fireplaces for their morning biscuits.) Minimal urban is in. Even Wendy herself got a style update. All I know is that this does NOT look like a Wendy’s to me. Sushi? Thai? Chinese? But not hamburgers. On the other hand, I obviously am not a reliable observer since I didn’t notice when it was nothing but an empty lot and some construction equipment, so what do I know?.
Published by shoalswriter
I'm a freelance writer, editor and marketing consultant focusing on style, history, food and the arts in Alabama, Mississippi and Tennessee. I'm also an adjunct journalism instructor and writing coach. My husband is a newspaper sports editor, and he and I are from middle Tennessee. Older Daughter and her husband, an artist and high-school art teacher, live nearby with our three young grandsons. Younger Daughter works in PR and event planning and also lives nearby. View all posts by shoalswriter