You know how you see something every day and really don’t pay attention? You drive blissfully by, say, a fast-food restaurant multiple times in the course of a week and it just sort of fades into the background and you couldn’t describe it to anybody beyond “It’s a building and it has a door and some windows and … ” That’s the relationship between me and the Wendy’s restaurant in Muscle Shoals, Ala. I don’t think I’ve ever actually been in it (maybe a couple of times?) but it’s been a fixture on the daily commute and a navigational placeholder for years. You know — “Turn at the Wendy’s,” “go a couple of blocks pass the Wendy’s,” “it’s in that block behind the Wendy’s,” etc. And then the other day somebody said something about the new Wendy’s and I had no idea what she meant. “The new Wendy’s? In Muscle Shoals?? What are you talking about??? I pass by there every day and I haven’t noticed anything,” I (luckily) said silently in my head because I’ve learned through bitter experience to keep comments that make me look stupid to myself. Turns out that the old Wendy’s had been closed — which I vaguely was aware of — and then demolished and then this new Wendy’s rose from the ruins, in all its sleek and modern glory. Turns out it’s all part of a Pan to Modernize. Old-fashioned down-home folksy is out. (Tell that to the folks who gather around Jack’s fireplaces for their morning biscuits.) Minimal urban is in. Even Wendy herself got a style update. All I know is that this does NOT look like a Wendy’s to me. Sushi? Thai? Chinese? But not hamburgers. On the other hand, I obviously am not a reliable observer since I didn’t notice when it was nothing but an empty lot and some construction equipment, so what do I know?.
Published by Coffee with Cathy
I'm a media coordinator, an editor & an adjunct journalism instructor who also writes about style, history, food and the arts in Alabama, Mississippi and Tennessee. My husband is a newspaper sports editor, and he and I are from middle Tennessee. Older Daughter and her husband, an artist and high-school art teacher, live nearby with our three grandsons. Younger Daughter works in grants proposals & also lives nearby. View all posts by Coffee with Cathy