Husband JP was flummoxed by this loaf of "Neo-Tuscan" bread we found in a Wal-Mart bakery department. I mean, "neo-Tuscan?" What does that even mean? Is there such a thing as "new-Tuscan?" We in no way would ever be confused that we perhaps were buying "old-Tuscan" bread. But at least the label has all the triggering words that make me add an item to my shopping bags: natural, Tuscan, boule. Never mind that this basically is a round loaf of soft crusty white bread. It's "neo-Tuscan!" So there!
Coffee with Cathy 
All natural. How many chemicals were on the ingredient label?
Yeah, I don’t know what “Neo-Tuscan” is, either….but as long as the bread is good, right?
If you let it sit out a day does it then become false advertizing? 🙂
No matter what the label says I bet it tastes great. How can you go wrong? It’s bread!
The first three searches for “neo-Tuscan” on Google are all about the Wal-Mart bread, which tells you most of what you need to know about the concept.
What’s in a name? That which we call a rose by any other name would smell as sweet. (So sorry, but I just couldn’t help myself.)
Y’all must be fellow bread lovers, like me! And although Husband JP is correct about Google results for “neo-Tuscan bread,” I did find out that “Tuscan” bread typically is made from a no- or low-salt dough and of course this version has salt so perhaps that’s the “neo” part. Just an idea …
Mary — Precisely!