Husband JP was flummoxed by this loaf of "Neo-Tuscan" bread we found in a Wal-Mart bakery department. I mean, "neo-Tuscan?" What does that even mean? Is there such a thing as "new-Tuscan?" We in no way would ever be confused that we perhaps were buying "old-Tuscan" bread. But at least the label has all the triggering words that make me add an item to my shopping bags: natural, Tuscan, boule. Never mind that this basically is a round loaf of soft crusty white bread. It's "neo-Tuscan!" So there!