You know it’s your birthday when those wonderful “presents” from your “friends” at your favorite stores start rolling in. Usually it’s something along the lines of “You’re our special customer and we love you and to help celebrate your birthday, we’re offering you a chance to get 10 percent off your first $200 you spend with us that day.” Uh, thank you? With friends like that … But when Anthropologie sent me something, I perked up. Not that the monetary offer was anything extra enticing, but the packaging was classic Anthro at its best: An adorable handmade-looking cotton “sewing kit” with button and colorful thread and a cute little pouch for needles and what-not. Whoever does Anthropologie’s marketing and customer relations does it perfectly — everything always reflects and enhances the Anthropologie brand and makes me want to overcome my natural frugalness and go ahead and blow my birthday money on a simple $180 cotton sweater. Genius!